Effectively Communicating Successful GLOBE Implementation in Your Community
In order to cultivate increased recognition of GLOBE and to ensure the growth and sustainability of the GLOBE program in your region, capturing the interest of the local media is of vital importance. In addition to anticipated benefits, such as support from local scientists and civic leaders, your efforts to increase the visibility of GLOBE in your community and region may yield surprising results as well. Potential partners and sources of funding comprise the untapped support network that we all strive to reach.
When devising a plan for your media effort, ask yourself the following questions.
- Who are your stakeholders? Once you have identified your stakeholders, you can begin to develop a plan specifically addressing their needs and interests.
- What do you want them to know about GLOBE and why? Align GLOBE’s strengths with their vision, mission, objectives and goals.
- What impressions do you want your stakeholders to have? Be sure to convey the importance and excitement of this worldwide effort.
- What communications media do they see or prefer the most? Consider collaborations, networking, TV, radio, newsletters, posters, word of mouth, special events, brochures, community newsletters, etc.
- What media is most practical for you to use in terms of access and affordability?
This will vary from community to community. Contact as many media outlets as possible.